“Come and toke it with me on 4/20 at 4:20,” exhaled Nelson. “There will be music and good times. And, it’s for a good cause.”

The variety show will include performances by various musical guests, cooking and cocktail demos, and weed-centric moments. Stayed plugged-in to Luck Reunion social media channels, as the talent will be revealed on a rolling basis.

Luck and Willie’s Reserve are joining forces to launch the #comeandtokeit #passleft challenge, which is perhaps the world’s only chance to knock smoking with Willie Nelson off their bucket list. Whether you partake or not, this is your chance to live the dream. Luck will be asking fans to post a video of themselves passing (whatever toking material of their choice) to the left with the hashtags #ComeandTokeIt #PassLeft. One lucky participant will be randomly selected to talk to Willie himself, live on air, to pass left and wish him an early birthday “in person” during the broadcast.

To help kick your at-home party off, viewers in Austin, Dallas, Los Angeles, San Francisco, and New York City areas will be able to order from classic cocktail delivery service Sourced Craft Cocktails. Details can be found at www.sourcedcraftcocktails.com.

Tune In: All programming will stream live on www.luckreunion.com/comeandtokeit
and www.twitch.tv/luckreunion

About Luck Productions:
Luck Productions is a rogue cultural collective headquartered in Willie Nelson’s Luck, TX. Anchored by its flagship event, the annual Luck Reunion-also dubbed as the “Anti-Coachella” by Fast Company-Luck Productions creates experiences that embrace our past while cultivating new traditions in American roots culture. In addition to the Reunion, Luck Productions has hosted pop-up events including “Luck Mansion” residencies during Nashville’s AmericanaFest; a featured stage activation during Highwater Festival; the “Luck Hotel” content and concert series in Dallas; and the new “Luck Social” supper and song series held in Luck, TX. After the postponement of Luck Reunion 2020, Luck Productions kicked it into high gear with a virtual festival Til’ Further Notice – a live streaming concept that raised upwards $200,000 for participating artists and partnering nonprofits who are heavily impacted by the current disaster.

Willie’s Reserve and Willie’s Remedy are cannabis brands inspired by pioneering musician and activist Willie Nelson and his wife, Annie Nelson.

The Last Prisoner Project is a coalition of cannabis industry leaders, executives and artists dedicated to bringing restorative justice to the cannabis industry. As the United States moves away from the criminalization of cannabis, giving rise to a major new industry, there remains the fundamental injustice inflicted upon those who have suffered criminal convictions and the consequences of those convictions. Through intervention, advocacy and awareness campaigns, the forces behind the Last Prisoner Project will work to redress the past and continuing harms of these unjust laws and policies and are dedicated to making sure that every last victimless cannabis prisoner walks free.