In that press release, Drake said, “The opportunity to partner with a world-class company like Canopy Growth on a global scale is really exciting.” Adding, “The idea of being able to build something special in an industry that is ever growing has been inspiring. More Life and More Blessing.”

His More Life-branded cannabis products will focus on “wellness, discovery and overall personal growth with the hope of facilitating connections and shared experiences across the globe,” the company said. Seth Rogen and longtime writing partner Evan Goldberg earlier partnered with Canopy Growth to launch their own recreational marijuana brand, Houseplant.

Canada legalized recreational marijuana last year. More Life Growth Co. is Drake’s second intoxicant brand, following his Virginia Black Whiskey.

Canopy Growth, which received a $5 billion investment from Corona and Mondavi Wines producer Constellation Brands, is also working with Martha Stewart to develop cannabis weed lines.

And Jay-Z, Whoopi Goldberg, Melissa Etheridge and Snoop Dogg are hawking their own cannabis products south of the border as U.S. states follow Colorado in possibly legalizing marijuana for recreational and medical use.

Canadian Icons Come Together: Canopy Growth and Drake Launch New Cannabis Wellness Company

Details here: https://t.co/RvNXSPFffw

Here's to #FutureGrowth (and More Life!) pic.twitter.com/KEPlApUHm6

— Canopy Growth (@CanopyGrowth) November 7, 2019