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The Who’s Who – Their First Album in 13 Years

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In 1965 when Roger Daltrey shouted, “I hope I die before I get old,” we never imagined that more than half a century later the remaining members of this English rock band would release an album about growing old. In doing so, the band has beaten all the odds and made a throwback record that feels fresh while at the same time pays respect to their classis work.

The opening track, All This Music Must Fade, sets the tone with Daltrey expressing “I don’t care / I know you’re gonna hate this song,” followed later by “I don’t mind other guys ripping off my song.” Pete Townshend’s cynical lyrics feels so familiar but at the same time refreshing. This angry rocker wants the younger generation to know this OK Boomer is still relevant.

The slow-building Rockin’ in Rage, brings some ironic drama with lyrics like “I’m too old to fight,” and then contradicts itself with “I won’t leave the stage.” These tensions are expressing the inability to speak the truth even as you age. The Who have always been masters at making music that sounds like they care but at the same time they don’t give a rat’s ass.

Songs about seniors aside, Ball and Chain speaks to the horrors of Guantanamo Bay. The song, which Townshend originally released in 2015 as Guantanamo, was re-recorded for WHO. Daltrey’s classic snarl sounds great as he sings “There’s a pretty piece of Cuba, designed to cause men pain,” complemented by piano, strings, and Townshend’s fluttering guitar riffs.

Other notable tracks include – Hero Ground Zero with 70’s arena rock grandeur with soaring vocals and monster guitar riffs and Detour, a well-crafted tune driven by Zac Starkey’s shuffle beat and layered with classic Who harmonies.

This eleven-track album was mostly recorded in London and Los Angeles in 2019 and was co-produced by Townshend and D. Sardy. The bandmates were joined by long-time The Who drummer Zak Starkey and bassist Pino Palladino along with contributions by such studio pros as Simon Townshend, Benmont Tench, Carla Azar, Joey Waronker and Gordon Giltrap.

The album cover was designed by Peter Blake, who made the Who’s similarly laid-out Face Dances sleeve (as well as Sgt. Pepper’s) and it contains nods to the band’s idols (Chuck Berry and Muhammad Ali) and their past (panels depicting Townshend smashing his guitar, a Union Jack, even Batman and Robin, since they once covered the Adam West Batman theme). It’s a nod to the past but still wholly new.

Is this The Who’s swan song or do those British rockers have more to say? Possibly, but at least they didn’t die before they got old.

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The FADER Announces Line-up for Digital FORT 2.0

Additionally a collaboration with Dolby to launch the “Inspired To Inspire” artist spotlight talent search

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If you have attended SXSW in Austin, Texas you are very familiar with the amazing invite only FADER FORT event put on by The FADER. Last year, if you were lucky enough to score a pass, the performances included Megan Thee Stallion, Omar Apollo, Charly Bliss, Da Baby, Big Boi, Japanese Breakfast, Novelist, and Pink Sweat$. While this year’s event would have been equally spectacular, SXSW was cancelled due to the spread of the worldwide pandemic, COVID-19.

In an effort to keep music alive during the shutdown, The FADER created Digital FORT, a two-day live stream event back in March. It included over 100 artists, amassed over 150 million impressions and raised over $35,000 for various charities.

As a follow up The FADER has created Digital FORT 2.0 which is scheduled to take place on Saturday, July 25th, beginning at 5 PM EST. The broadcast will be embedded for viewing on TheFADER and live on The FADER’s Official YouTube Channel, with select content remaining available on VOD for one week following the event.

In speaking with Jon Cohen, co-founder and co-CEO of The FADER, he stated, “We are going to try and do this on a more regular basis. These events give artists a chance to supplement what’s not happening.”

The event will feature over 30 + exclusive performances from both acclaimed and emerging artists in support of several charities, including Trap Heals, the NAACP, For The Gworls, Arts & Parts, Gideon’s Army United and more.

The FADER also announced a new partnership with Dolby and will host a social media talent search, Inspired to Inspire, encouraging artists to create and submit a performance using the free Dolby On recording app for a chance to win an Artist Spotlight interview and video premiere on The FADER.

All entries must be of original material up to five minutes in length and entered through the submission form at https://bit.ly/DolbyInspiredToInspire. Submissions must be made using Dolby On, a free app, available at https://www.dolby.com/apps/dolby-on/. Entrants are also encouraged to post their submissions to social media using the hashtag #DolbyInspiredToInspire. The entry period begins July 25th at 5:00 PM EST and ends on August 5, 2020 at 11:59 PM. The winner will be announced on TheFADER.com by August 31, 2020.

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In Pictures – Silversun Pickups and Eliza & The Delusionals

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Heading to SXSW Music 2020, This Playlist Will Make Your Life Easier

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With over 2000 bands to chose from, it is almost impossible to make this playlist but our staff picked their faves.

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